4. Who would be the audience for your film?
Due to the mature themes in our
film, such as the drug use and perhaps violence after the opening, we would
expect a certification of 15 for our film. A 15 certificate would cover our
film, allowing drug use, frequent strong language and strong violence
throughout the duration of the film. The BBFC describes the guidelines for the
portrayal of dangerous behavior in films as that ’’dangerous behavior such as … suicide … should not dwell on
detail that could be copied’’. As we would most likely have scenes
such as this in our film, and already in the opening drug use is mentioned, we
could not qualify for a 12 or 12A rating as drug use must be ’’infrequent’’ and scenes of violence must be ’’moderate’’ and should not put ’’emphasis on injuries or blood’’. Therefore, our audience must be
from the age 15 and up, as it would be inaccessible and inappropriate for a
younger audience.
This is what we expected, and knew that
our target audience would be in the category of 15-24 years. This is the most
popular category for attending the cinema, and we felt the subject matter,
themes and characters would be easily accessible for those in their teenage
years, whilst also ensuring maximum profits for the film.
Another insight to our target audience
was comparing it to other, similar films such as Black Swan and Girl,
Interrupted. These films shared similar themes with ours, and therefore we
would most likely attract the same type of audience. The two comparable films
attracted mainly a female audience, with Girl, Interrupted attracting a younger
audience of 18-30 yrs whilst Black Swan more likely attracting a slightly older
audience due to director Aronofsky credits bringing in older generations. With
this information, and comparing both films to ours, it is reasonable to suggest
that the audience for our film would be predominantly female, with a younger
age target as it is classified under both films as a 15.
We also used a survey to assess our target audience. The majority of the surveyed were female, with 4 males attending. From this we learnt that our target audience was exclusively in the 16-24 age category, with their cinema attendance usually from once a month. We also saw that their main attraction to films was through featured actors, followed by either the director or subject matter attracting them to a film. All the surveyed also said they would continue watching our film after viewing the opening two minutes.
In conclusion it is fair to say that our target audience for our film would be those 15-24 years old, with a mainly female demographic. However seeing as we did not survey anyone above the age of 16 due to complications, we cannot certainly say what our audience would have been if older people had taken part in the survey.
We also used a survey to assess our target audience. The majority of the surveyed were female, with 4 males attending. From this we learnt that our target audience was exclusively in the 16-24 age category, with their cinema attendance usually from once a month. We also saw that their main attraction to films was through featured actors, followed by either the director or subject matter attracting them to a film. All the surveyed also said they would continue watching our film after viewing the opening two minutes.
In conclusion it is fair to say that our target audience for our film would be those 15-24 years old, with a mainly female demographic. However seeing as we did not survey anyone above the age of 16 due to complications, we cannot certainly say what our audience would have been if older people had taken part in the survey.
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